General

Cross-Promotion Templates for Redistributed Articles

Published March 12, 2026

New Article Announcement Templates

Template 1: The Hook

[Surprising fact or question from the article]

We break it down in our latest: "[Article Title]"
→ [URL]

Template 2: The Stakes

[Who benefits and who pays — one sentence]

Our new piece explains why this matters and what can be done about it:
"[Article Title]" → [URL]

Template 3: The Thread Teaser

We just published "[Article Title]" and here's the key finding that surprised us:

[2-3 sentence excerpt of the most compelling point]

Full analysis → [URL]

Template 4: The Question

[Open question the article addresses]

We tried to answer this. What we found: [one-line summary]
"[Article Title]" → [URL]

Template 5: The Contrarian

The common take: [conventional wisdom]
The actual picture: [Redistributed's analysis]

We lay out the evidence → [URL]

"We Wrote About This" Templates (for linking evergreen content to breaking news)

Template A: The Prediction

This was predictable. We wrote about [underlying dynamic] back in [date]:
"[Article Title]" → [URL]

Here's what to watch next: [forward-looking point]
If you want context on [trending topic], we broke down the mechanics here:
"[Article Title]" → [URL]

TL;DR: [one sentence summary]

Template C: The Deep Dive

Seeing a lot of hot takes on [trending topic]. Here's 2,000 words of actual analysis:
"[Article Title]" → [URL]

The part most coverage misses: [key insight]

Template D: The Thread + Article

Quick thread on [topic] 🧵

1/ [Key point 1]
2/ [Key point 2]
3/ [Key point 3]

Full analysis with sources: [URL]

Template E: The "For Context"

For context on [trending news]:

→ Who benefits: [brief]
→ Who pays: [brief]
→ What can be done: [brief]

We mapped this out in detail: "[Article Title]" → [URL]

Platform-Specific Adaptations

Twitter/X (280 chars)

  • Lead with the sharpest single line
  • URL at the end (counts as 23 chars)
  • One hashtag maximum — or none
  • Use threads for longer promotions

Bluesky (300 chars)

  • Similar to Twitter but slightly more room
  • No hashtag culture — skip them
  • Clean, readable formatting

Mastodon (500 chars)

  • More room for context
  • Use content warnings where appropriate
  • 2-3 relevant hashtags at the end
  • Tag relevant accounts if applicable

LinkedIn (3000 chars)

  • Professional framing
  • Start with a question or surprising data point
  • Use line breaks for readability
  • End with a question to drive comments
  • Include 3-5 relevant hashtags

Reddit

  • Title: Clear, specific, not clickbaity
  • Body: 2-3 paragraph summary with key findings
  • End with discussion question
  • Identify correct subreddit for the topic
  • Follow subreddit self-promotion rules (contribute regularly, don't just drop links)