Social Content — Redistributed

This directory contains all social media content for the Redistributed publication.

Directory Structure

social/
├── README.md              ← You are here
├── queue/                 ← Scheduled posts and queue state
│   └── schedule.json      ← Publishing queue (managed by queue-manager.js)
├── threads/               ← Multi-post thread content (evergreen)
├── reactive/              ← Quick-reaction posts to breaking news
├── responses/             ← Engagement replies and discussion starters
└── templates/             ← Reusable templates and platform guides

Content Types

Reactive Posts (reactive/)

Time-sensitive responses to AI news. These should be drafted within hours of a story breaking and connect the news back to Redistributed's redistribution analysis.

Format: Short (200-400 words), punchy, opinionated through redistribution lens. Turnaround: Same day as news breaks. Platforms: All (adapted per platform by post-formatter.js).

Thread Explainers (threads/)

Evergreen educational threads that break down complex topics into digestible multi-post sequences. These can be posted at any time and reposted periodically.

Format: 8-12 numbered posts, each under 280 characters. Includes LinkedIn consolidation. Turnaround: 1-3 days for research and drafting. Platforms: Twitter, Bluesky, Mastodon (threads), LinkedIn (consolidated).

Engagement Responses (responses/)

Replies and discussion starters for engaging with trending conversations. Includes templates for common debate patterns and platform-specific response strategies.

Format: Tweet-length responses with variations for different tones. Turnaround: Real-time during active engagement. Platforms: All, with platform-specific adaptations.

Templates (templates/)

Reusable frameworks including:

• Response templates for 10 common AI debate patterns
• Platform-specific engagement guides
• Community questions and polls
• Quote-tweet/repost templates

Frontmatter Schema

All social content files use this YAML frontmatter:

---
title: "Post title"
type: reactive | thread | engagement | cross-promo | question | data-snapshot
platforms: [twitter, bluesky, mastodon, linkedin, reddit]
topic: "AI topic category"
evergreen_links: ["slug-of-related-article"]
status: draft | ready | scheduled | posted
scheduled_date: 2026-03-15
tags: [labor, policy, concentration]
priority: high | medium | low
news_url: "https://..."          # for reactive posts
created: 2026-03-12
---

Status Flow

draft → ready → scheduled → posted

• draft: Being written or needs revision
• ready: Approved for posting, awaiting scheduling
• scheduled: In the queue with a date/time
• posted: Published (kept for archive/reference)

Tooling

All social workflow scripts live in /scripts/social/:

Script	Command	Purpose
topic-scanner.js	pnpm social:scan	Scan RSS feeds for trending AI topics, score for redistribution relevance
post-formatter.js	pnpm social:format	Format content for specific platforms (character limits, threading)
evergreen-linker.js	pnpm social:link	Match trending topics to existing Redistributed articles
queue-manager.js	pnpm social:queue	Manage publishing schedule, track what's posted where

Daily Workflow

1. Morning scan: pnpm social:scan — check for overnight AI news worth reacting to
2. Triage: Review scanned topics, create reactive posts for high-relevance items
3. Link: pnpm social:link --scan-queue — find evergreen article connections
4. Format: pnpm social:format --format-all --preview — preview platform-specific versions
5. Schedule: pnpm social:queue --add <file> — add to publishing queue
6. Post: pnpm social:queue --next — see what to post, then post manually
7. Engage: Monitor responses, use templates from templates/ to join discussions
8. Archive: pnpm social:queue --mark-posted <id> --platform <platform>

Weekly Review

• pnpm social:queue --stats — review posting frequency and distribution
• pnpm social:queue --gaps — identify scheduling gaps
• pnpm social:link --suggest-gaps — find content gaps (trending topics with no articles)
• Review engagement metrics and adjust strategy

Voice Reminders

When writing social content, remember:

• Lead with redistribution: Who benefits? Who pays? Where does value flow?
• Be specific: Name companies, cite numbers, reference policies
• Show the mechanism: Don't just say "AI is unequal" — show how the inequality works
• Respect intelligence: No dumbing down, but no jargon gatekeeping either
• Engage honestly: Acknowledge uncertainty and genuine disagreements
• Name your sources: Reference specific thinkers (Crawford, Winner, Eubanks, Acemoglu, etc.)